“The emphasis is on the appearance that pushes a certain type of satisfaction into the foreground. This appearance is the same as the one that unites both aspects of the commodity and masks the structural gap between use-value and exchange-value.”
— The Capitalist Unconscious: Marx and Lacan by Samo Tomsic
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This ignores the more than apparent unity and tension immanent to the commodity:
To say that these mutually independent and antithetical processes form an internal unity is to also that their internal unity moves forward through external antitheses. These two processes lack internal independence because they complement each other. Hence, if the assertion of their external independence proceeds to a certain critical point, their unity violently makes itself felt by producing — a crisis. There is an antithesis, immanent in the commodity, between use-value and value, between private labour which must simultaneously manifest itself as directly social labour, and a particular concrete kind of labour which simultaneously counts as merely abstract universal labour, between the conversion of things into persons and the conversion of persons into things; the antithetical phases of the metamorphosis of the commodity are the developed forms of motion of this immanent contradiction. These forms therefore imply the possibility of crises, though no more than the possibility. For the development of this possibility into a reality a whole series of conditions is required, which do not yet even exist from the standpoint of the simple circulation of commodities (Capital I.I.3 §2 (a)).
The two-fold character of the commodity for Marx is not a feature of human ontology but of a specific form of production; not in other words a distortion of an otherwise sound process but the product of that process itself.